Acronis, a global leader in cyber protection, with dual headquarters in Switzerland and Singapore, sought the specialised skills of CG Consulting to assist with several strategic imperatives for the business. Following the announcement earlier this year of a massive investment which pushed the company valuation over the $2,5bn mark, Acronis identified Africa as a priority region in their strategic growth plan and ought to further its vision of advancing holistic cyber protection on the African continent. “Working with CG Consulting in this accelerating stage of Acronis’s strategic expansion into South Africa and indeed the continent has afforded us valuable insights into our brand’s visibility and coverage in key markets. Their experience and regional knowledge benefited us in both the planning and execution phases of our campaigns. We have seen very positive results thanks to the combination of high-quality data and a well thought through process led by CG Consulting” says Rebecca Domingo, Acronis Regional Marketing Manager for Africa. “Acronis would highly recommend the services offered by Louise, Arlene and their team at CG Consulting. They employ a very hands-on, collaborative approach – from the planning phase right through to the execution. They get stuck in and do what it takes to ensure the job gets done. Their data is of high quality, pre-qualified throughout the process, the team are very responsive, and they embody teamwork in a way that can benefit a marketing team of any size. ‘Your feet on the street’ says it all!
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