Kabelo Sekele

Security products are not sold, they are bought. Understanding this nuance of our industry and the needs of the leads we needed to generate, CG Consulting was able to assist with the qualitative gathering of leads that would result in sales for the organization. The lead generation process presented our team with the opportunity to create a conversation with potential clients, allowing us to showcase our capabilities through direct engagements with the targeted clients. When undertaking this process with CG Consulting, we learnt that gathering quality leads is one thing, understanding what sort of leads would be best for the business was another. Working together, refining the data, collaborating to define the right details, we were able to quantify the right leads, thus enabling us to position the right products.   You have to own the process, you have to use the data, and not just rely on cold-calling. It is a process that should be led by the sales strategy, interrogating the attributions of the clients and what they would need in their business, then to strike with the right sales play. CG Consulting has a team that is dedicated to delivering the right client data, we understood that both organizations had to a part to play in adhering to all the relevant data governance and compliance requirements (POPI and GDPR). Today we have several leads that we would not have had without this process, this from the partnership between the two organizations to deliver sales and impact to our bottom-line. I would highly recommend the services offered by CG Consulting, their team are experts in consolidation of data, with immense experience about what it takes to do business on the African continent. Phakamo Tech, a Microsoft Gold partner, is a Risk and Cybersecurity specialist offering a full set of governance, risk, compliance, cybersecurity and Microsoft Cloud services that include consulting, planning, implementation and cyber incident response