CG Consulting not only delivers exceptional results, but partners with your organization to ensure that your objectives and goals are met. The team strives for excellence and through consistent communication and refining campaigns, they deliver time and time again. They engaged with Dell to help us with our demand generation activities and data profiling demands across multiple geographies, namely South Africa, Nigeria, Morocco, and Dubai. They tailored each campaign to suit the local culture and delivered in every single region. I will not hesitate to use Louise and her team again. They are the only company to deal with

Security products are not sold, they are bought. Understanding this nuance of our industry and the needs of the leads we needed to generate, CG Consulting was able to assist with the qualitative gathering of leads that would result in sales for the organization. The lead generation process presented our team with the opportunity to create a conversation with potential clients, allowing us to showcase our capabilities through direct engagements with the targeted clients. When undertaking this process with CG Consulting, we learnt that gathering quality leads is one thing, understanding what sort of leads would be best for the business was another. Working together, refining the data, collaborating to define the right details, we were able to quantify the right leads, thus enabling us to position the right products.   You have to own the process, you have to use the data, and not just rely on cold-calling. It is a process that should be led by the sales strategy, interrogating the attributions of the clients and what they would need in their business, then to strike with the right sales play. CG Consulting has a team that is dedicated to delivering the right client data, we understood that both organizations had to a part to play in adhering to all the relevant data governance and compliance requirements (POPI and GDPR). Today we have several leads that we would not have had without this process, this from the partnership between the two organizations to deliver sales and impact to our bottom-line. I would highly recommend the services offered by CG Consulting, their team are experts in consolidation of data, with immense experience about what it takes to do business on the African continent. Phakamo Tech, a Microsoft Gold partner, is a Risk and Cybersecurity specialist offering a full set of governance, risk, compliance, cybersecurity and Microsoft Cloud services that include consulting, planning, implementation and cyber incident response

Acronis, a global leader in cyber protection, with dual headquarters in Switzerland and Singapore, sought the specialised skills of CG Consulting to assist with several strategic imperatives for the business.   Following the announcement earlier this year of a massive investment which pushed the company valuation over the $2,5bn mark, Acronis identified Africa as a priority region in their strategic growth plan and ought to further its vision of advancing holistic cyber protection on the African continent. “Working with CG Consulting in this accelerating stage of Acronis’s strategic expansion into South Africa and indeed the continent  has afforded us valuable insights into our brand’s visibility and coverage in key markets. Their experience and regional knowledge benefited us in both the planning and execution phases of our campaigns. We have seen very positive results thanks to the combination of high-quality data and a well thought through process led by CG Consulting” says Rebecca Domingo, Acronis Regional Marketing Manager for Africa. “Acronis would highly recommend the services offered by Louise, Arlene and their team at CG Consulting. They employ a very hands-on, collaborative approach – from the planning phase right through to the execution. They get stuck in and do what it takes to ensure the job gets done. Their data is of high quality, pre-qualified throughout the process, the team are very responsive, and they embody teamwork in a way that can benefit a marketing team of any size.  ‘Your feet on the street’ says it all!  

Database360, played a pivotal role in our 6-month campaign success, showcasing unparalleled efficiency, understanding and dedication to the projects at hand. High level callers and attention to detail ensured accurate data validation and tailored strategies, resulting in enhanced market insights.

Their multifaceted approach leveraged high-quality data and a multitouch strategy to effectively engage our target contacts. Continuous guidance from Database360 ensured the relevance of our inquiries and provided comprehensive marketing strategies to amplify our brand recognition. Their profound understanding of African markets enabled precise prospect targeting.

Rebecca Domingo – MEA Marketing Manager,

Metrofile Cloud

World Wide Worx and CG Consulting: Bringing African data to the world for over a decade  Analyst house World Wide Worx’s regular research reports have become the mainstay of the ICT industry in South Africa and Africa, offering valuable insight into market shifts and technology usage. Because effective research results can only be achieved through effective data gathering and analysis, especially in Africa’s emerging markets where existing data is hard to come by, and even more so in the technology sector across the continent, World Wide Worx uses the services of CG Consulting in order to obtain the accurate, verified data on which many of its analyses and reports are based. This partnership has been providing data to – and on – the African ICT sector for close to a decade now. While World Wide Worx compiles the questions and analyses the results, CG Consulting is responsible for the logistics of the data collection. CG Consulting is a specialist lead generation and outsourced telemarketing service provider with extensive experience in Africa. The company owns comprehensive databases of the ICT sector across the African continent, and uses its current, up-to-date contact lists in order to obtain correct and verified responses. According to Arthur Goldstuck, MD of World Wide Worx, this long-term relationship has been particularly effective because of CG Consulting’s understanding of the African economies surveyed, as well as its comprehensive databases. “Outsourcing the data collection portion of our research offers faster results and allows us to focus on our core areas of expertise: research design, interpretation and key conclusions. When it comes to research up into Africa, where collecting data poses its own unique challenges, CG Consulting’s expertise has been invaluable,” he adds.   “We pride ourselves on quick turnaround times and accurate data, both of which are essential to the success of any research project. Speaking to the right people, obtaining the correct responses to the correct questions, and doing it within the timeframes needed for the research is essential,” says Louise Robinson, Sales Director of CG Consulting. “While we are living in the age of instant messaging and digital communications, direct calling is essential to the success of any research project. You can’t just send out an e-mail and expect to get a response with the requisite information. In fact, most people don’t respond to e-mailed questionnaires at all. You have to physically speak to the correct contact person in order to get the right quality and accuracy of response. This is especially important when there are deadlines to getting the data back.” CG Consulting has partnered with World Wide Worx on surveys in 10 African countries covering respondents that include SMEs and corporate. In addition, the company has worked with World Wide Worx on specialised surveys such as its Mobility and SME surveys. Most recently, the two companies partnered on research for Africa Com, Amadeus, and a survey for VMWare. “Research in Africa requires specialist knowledge because of its unique conditions such as the multitude of languages, and time differences, as well as cultural differences,” says Goldstuck. “Getting hold of people can often be problematic, and knowing how to ask the questions is also vital. CG Consulting has the trained specialists, experience and knowledge of Africa that is required to make our research projects a success, and we have seen great benefit partnering with them.” Robinson explains that CG Consulting employs the manual process of physically contacting each respondent and asking all of the questions because that provides faster results than gathering e-mail responses. In addition, because the surveys are conducted in emerging Africa, the data and information is constantly changing, so making the phone calls is not only essential to ensuring accurate and speedy results, but to keeping the company ahead of the pack. “We continuously have to keep our fingers on the pulse, and direct contact is the only way to do this. We currently regularly survey 15 countries, but are able to reach the whole of Africa with the same effectiveness. The potential is endless, and we are looking forward to seeing the evolution of the African IT industry in future surveys,” she concludes.